We've made a few changes and a BIG one is a new company and new product name. Formerly, HipPocket was an Industry Scope sales application. We've taken on a partner and have spun off the product into a new company, called First String. And we've renamed the product to 5x5. So the blog related to HipPocket is gone and we're starting fresh with 5x5.
The name 5x5 is a play on a broadcasting term where two scales that indicate signal strength and clarity, ranging from one to five, where one is the worst and five is the best. Listening stations reports these numbers separated with the word "by". Therefore, a listener who reports “five by five" means that their receiving the a perfectly strong and clear signal — the most understandable possible. Our goal is to bring the right tools to sales professionals to help them achieve delivering a strong and perfect message to their audience.